The strategy of the Savings Banks Group
We are a responsible promoter of financial well-being and prosperity. Our expertise enables a better life for our customers.
Financial well-being has been a core part of Savings Bank’s mission ever since the founding of the first Finnish Savings Bank in 1822. In line with the Savings Bank ideology, the role of Savings Banks has been to help the hardworking people of Finland build wealth and manage their finances better – and that mission continues to this day.
Strategic Goals 2024–2030: Profitable Growth with the Best Service in Banking
By the end of 2030, our goal is to be:
- A strongly growing player in the banking sector.
We are enabling profitable growth through, among other things, the largest investment in digitalization in our history. Over five years (2023–2027), we are renewing our core banking system and automating manual back-office work so that our experts can focus on what matters most – meeting our customers. - The provider of the best service in banking. We aim to offer increasingly smooth and personalized service in both everyday banking and life’s special situations, through the customer’s preferred channel. Along the way, we will develop our service offering and digital services to better support our customers’ financial well-being and make banking easier.
- The most desirable workplace for top talent in the banking sector. Our current and future professionals are key to our continued success. We want to offer a workplace where top talent thrives, supported by our responsible values and an encouraging corporate culture where everyone has the opportunity to make an impact. We are committed to actively developing our expertise and investing in offering interesting career paths within the group.
Sustainability in Savings Banks Group
Sustainability guides all decision-making and operations within the Savings Bank Group. In addition, we allocate a portion of our profits to support the well-being of local communities, education, and research.
Explore the focus areas of our sustainability efforts:
The environment and climate. We operate in an environmentally sustainable and climate-friendly way. We provide sustainable financing and investment to support our customers’ sustainable activities.
Safe and secure services. We provide secure and reliable (digital) services.
Financial wellbeing. We promote the financial wellbeing and prosperity of our customers, as well as the vitality and growth of our local communities.
Wellbeing and equality in the work community. We develop our work community into the most desirable workplace for top talent.
Good governance. We operate transparently and in accordance with good governance and ethical principles.
The Savings Banks Group’s values
Customer-drivenness
We listen to our customers and serve our customers in a unique way on the basis of the customer’s individual needs.
Cooperation
Our cooperation with customers, staff, Savings Banks and partners is open and genuine and encourages growth. We continuously improve ourselves and our operations.
Responsibility
We conduct our business professionally and reliably. We exist for the customer and the local community.
Performance
Our results and growth ensure the development of our customers’ services and the vitality of our operating environment.